Did you know:

  • That unsafe and lack of basic sanitation causes 80% of diseases and kill more people every year than all forms of violence, including war.
  • 90% of the 42,000 deaths that occur every week from unsafe water and unhygienic living conditions are to children under years old.
  • In Africa alone, people spend 40 billion hours every year just walking for water. Women and children usually bear the burden of water collection, walking miles to the nearest source, which is unprotected and likely to make them sick.
  • In Africa alone, the overall economic loss due to lack of safe water and sanitation is $28 billion, or about 5% of GDP.
  • Some of the poorest households in Africa spend up to 11% of their income on life’s most basic need.

We need to change this!.

The blogosphere made it easy for you: Today is Blog Action Day and this year we’re trying to improve the abysmal water situation and make the world a better place.

I was honored to participate for the third time and contribute a chapter for the Age of Conversation III: Time to get busy. Each one of the 171 authors will help today to stage a bum rush, becoming part of the solution to one of the world’s toughest health challenges. Each and every penny of book profits will be donated to charity:water, a non-profit organization bringing clean and safe drinking water to people in developing nations. 100% of public donations directly fund water projects.

What a deal: You get 171 intriguing perspectives about the shift from Social Media from a hypothetical consumer loyalty tool to a staple in the modern marketing toolbox AND you make the world a better place. How can you resist?


How do you join the Bum Rush? Generate more sales of books at Amazon.com. Purchase it for yourself and encourage others to as well. If you work for an organization that hands out marketing gifts that stimulate the brain, get them to buy multiple copies. They make great gifts for people that want to understand how the future of marketing will look like.

You can buy the Kindle version (all Amazon links are Charity Water affiliate links.). While you download the e-Book, purchase the paperback and hardcover version.

Thank you! Wait, that’s not everything:

1. If you have a blog, register for Blog Action Day.

2. Write about Blog Action Day, the dire water situation and mention Age of Conversation: Time to get busy. Use the same affiliate links that are in this post so that charity:water can get their well-deserved donation.

3. Join the conversation on Twitter. Use hashtags #aoc3 and #BAD10 for your comments about the book.

4. Trackback or comment on today’s post about the Bum Rush at Age of Conversation.

5. Digg, Stumble and bookmark on Delicious.com all the posts you see about the event, including yours.

6. Become a Facebook fan of Age of Conversation 3 (“AoC3”) and interact with us on Facebook.

7. Send an e-mail to all your friends and colleagues to join the cause.

In short: Let’s make a difference