How to succeed in the next decade

My presentation at the iMedia Agency Summit at the beautiful Arizona  Biltmore focused on the changing agency landscape and how everyone of us has to adapt and change to succeed in the future.
Jodi Harris wrote a comprehensive overview of the presentation and embedded slideshow should give you a better feel for the emotion that I wanted to convey.
A last thought:
Change is hard. Whole industries are relying on this insight: Weight Watchers, Nicorette, just to name two companies. We say we want to be fit, don’t go to the gym and watch that reality show instead. We want to learn everything there is but we never read that important book your best friend recommended.
Seth Godin calls this the lizard brain, some others the resistance, I call it the negative voice in your head. That voice tells you to be careful, to take it slow, to compromise. It tells you to focus on the easy things first, do the Twitter update, the Facebook interaction, another spreadsheet, another memo before you create something real valuable. The voice in your head is responsible for lengthy meetings, mediocre products, the constant rationalization of everything your company and you yourself produces.
This voice never goes away. It might be a combination of your parents, teachers, friends, books you read and other media you consumed. Your job is to quiet that voice down. And focus on the things you really believe in. It’s a daily effort. Because the voice wants to be heard. But it’s your choice to listen to it and stay in the comfort zone. Or tune it out and change the world.
Below a list of books I mentioned in my presentation (no affiliate links):