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Just look at this.

They embody everything you strive for : fake laughter and smiles, artfully held wine and champagne glasses, the flirting hand on her neck and the weird dude with sunglasses, asking himself: “What am I doing here?”

Holidays is a good time to catch up on all the magazines I never bothered to open. And, unfortunately, it’s also a good time find real bad advertising. Sure, you can’t avoid bad advertising. And, I’m sure I can find worse examples. But, for some reason the ad for  Taj Falaknum Palace just rubbed me the wrong way.

The casting feels wrong, the setting so fake and unrealistic and the ad copy? (“Forever seductive, forever trusted, forever enchanting.”) Oh boy.

Besides being contrived and filled with ‘cool lifestyle’ cliches, the real problem with these ads is that one little Google search reveals the reality of this hotel.


What happened to the fake laughter and smiles, the wine and champagne glasses, the weird dude with sunglasses? They must have moved on to another shoot, creating another world nobody wants to live in.