Our professional lives depend on improving the current reality of marketing. Why aren’t we acting like it?
Imagine you had to deliver a media plan coupled with a bet on your lifestyle. If the media plan works out as planned, you’ll double your net worth. If it fails, you lose everything you have.
That’ll focus you on delivering the best media plan. Ever. Suddenly the media plan becomes the most important thing in your life. Not just another task you need to check off your list.
If you had to bet your financial life on this plan, would you make the same decisions? Would you work the same way? Would you chase the latest Foursquare check-in or would you focus on delivering value without being blinded by bright, shiny objects? Would you bet your future on creative ads that nobody gets? Would you bet your family’s world on the pithy, little insights of focus groups? Would you to adhere to the wishes of your clients if you had to foreclose your house in case your campaign fails? Would clients change things if they were accountable for the results?
Or would we take our decisions more seriously? Ensure that we leave our egos at home and develop the best solution for the specific problem.
And not our childish needs.
uwehook 
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