SXSW2

Hurricane Party, Liquid Space, View, Localmind, Situationist – just some of the apps I’ve downloaded in the last few days at South by Southwest. I’m sure I missed out on tons more. And I’m glad I did. The appsphere has become unmanageable. I have around 100 on my iPhone, use maybe 5 of them regularly, 5 more on a weekly basis and a handful during special events. Foursquare is an interesting tool during events like SXSW, it helps me track people I want to connect with. Personally, I have no use for this tool when I’m back home. (I see benefits for the youth market but doubt we’ll ever see adoption throughout all segments.) The ‘dealification’ of location-based services as David Berkowitz calls it, might prove to be successful for Foursquare and Facebook Places (all others seem to fade rather quickly). But it will also transform its value from social to pure commercial. Hey, Valpak is still around and making money.

It makes sense for companies like Foursquare to cash-in as quickly as possible. When Mubarak’s regime an be swept away in 17 days, Foursquare can be forgotten with one tap of a new app. There a new apps that move location-based services into a more semantic and intention-based space. And there are apps that are more focused and useful when you’re in a certain mindset. The cold hard truth is: We have way too many apps. And it’s getting harder and harder to break through the clutter.

We need to aggregate functionalities

QR Code? I need an app. Picture sharing? App. Location? App. Intention? App. Conversation? App. Information Sharing? App.

Why? I want an app that integrates all these functionalities. How many photo sharing apps do I need? I want one app where there’s one camera button and I can choose between QR Reader, Photo (include Instagram while you’re at it), Video and, if possible, Google Goggles. Suck in my complete Social Graph and allow me to engage with them on my terms. Integrate readers (RSS/Instagram). And let me customize it. In short: help to delete 20 apps by aggregating all their functionalities. Cleaning the apps wasteland will help me clean my screen, clear my mind and give me back some time to look for real innovation.

The time of incremental innovation is over. You either aggregate or innovate. Or I delete.