We have worshipped our own existence since the beginning of time. We believe that there’s an afterlife because whoever we are, whatever we stand for can’t just disappear when we breathe the last time.

The Social Web helped us created an altar of self-worship: the personal brand. Economic pressures, the increasing feeling that all of us are free agents in this volatile world were the rational reasons for the advent of the personal brand. But it goes deeper: We don’t focus on achievements anymore, we focus on reputation.

We are not judged by skills, interests and motivations anymore. We’re judged how we can package all of these in a tweet, crystallize them in a blog post and get labeled as someone worth “following” or “liking”.

That’s why Snooki gets paid $32,000 for a commencement speech. $2,000 more than Nobel-winning Toni Morrission.

Whatever you think about this trend, Intel has captured it with their “Museum of Me”

It’s a rather lovely and moving depiction of all your Facebook relationships. And it showed me that way too many of many friends use their kids as an avatar. Museum of Me is pure imagination and very well executed.

I can see possible negatives when you have dead friends in your Facebook network or way too many exes you want to eliminate from your mind.

More importantly, Intel and Saatchi have captured the “Zeitgeist” of the “Me Economy”. Everything is about me: MeMail, Mevision, MeAd, MeMeMe.

The real question is: Where it will end? What kind of society are we building when everything is based on what each of us want and need?