Real change is hard. Changing words is easy.

Collaboration

Innovation

Engagement

Even better:

Paradigm Shift

Social Business

Social Business Design: the intentional creation of dynamic and socially calibrated systems, process, and culture.

Changing words is easy.

Many companies call themselves now innovators. They have collaboration sessions, not meetings. They’re working under a new paradigm.

Real change is hard.

The truth is, most companies just change words. They still have meetings, they improve instead of innovating. Changing the words is the easy part. Deploying real change is hard.

And it should feel that way.