A fascinating project by IDEO Labs.

Traditionally, when we tell stories, we rely on words to produce images in our mind. What happens when each word is represented by a visual but without any larger context. And, how about a collaborative story that changes over time?

traditional storytelling, we rely on words to conjure images in our minds. But what happens when we’re provided with visuals that represent each of the story’s words, but not its larger context? And what if the story itself is collaborative and nonlinear—and the images that represent it keep changing?

“The exquisite corpse model is rooted in the surrealist movement, and we are inspired by how many experiments currently in public domain play with its framework (or lack thereof). Our take on the model—in which we essentially asked a group of collaborators to submit sentences/fragments—was to create a dynamic visualization for the “exquisite” story our writers had crafted. These collective fragments formed a base on which we layered sensory artifacts, from voice-over to tagged visuals, and we were curious as to how far we could take the experience.”

Explore the site here.