I filled up my car a few days ago, emptying the interior from all the trash. Having a little kid, there’s a lot of trash. Icky, sticky trash. Just like my hands when I was done with it. To my delight, the gas station offered hand wipes to their customers. Just like you see it at Whole Foods or other grocery stores. I was grateful for their thoughtfulness.

The little things that can make or break your business. Will I return to this gas station? When I’m in the neighborhood, absolutely. I don’t care if their competition across the street charges $0.15 more, they don’t have hand wipes.

What little things are you doing for your client that communicate thoughtfulness and provide real value without breaking the bank?

When are you going to start doing them?