I’m an avid runner.

One of my favorite running stories is the story of Roger Bannister.

For decades, people believed it was impossible for any human to run a mile under four minutes.

It was too extraordinary to even comprehend.

Roger Bannister decided in his head that he could and would do it, and then he trained accordingly.

On May 6, 1954, he ran the mile in 3:59.4. It translates to a speed of 15 miles an hour. Think about it. 15 miles an hour.

In the two years following this achievement, 37 additional people ran a mile in under four minutes.

In the last 50 years the mile record has been lowered by almost 17 seconds.

Steve Scott has run 136 sub-four miles.

Five high schoolers have run the the mile under four minutes.

How did an impossibility turn into a common accomplishment?

Because Bannister proved it was possible.

Once something is proven as a possible human achievement, other people gain the belief in themselves to make their dreams a reality.

And then other people achieve it as well.

Don’t put limits on your dreams.

The worlds of marketing, advertising and co-creation are progressing fast. We’ve gone from the Wild West of Display Advertising to a Quant world. We see the same transformation in the social space.

We have to understand that this is just the beginning.

The revolution in the music industry didn’t end with Napster. And it sure won’t end with Spotify.

This continuous progression is happening at various speeds all over the creative and business world. Music and photography were at the forefront, advertising is just starting to transform itself radically.

Some say it’s time to slow down.

I say, the speed of change will accelerate.

Time to open your mind.

Time to start running.