I’m not a fast-food guy.

But this ad made me interested in visiting Chipotle in the future.

It seems they are marketing their high quality of its produce and meats, mostly organically grown or raised naturally and often sourced from local farms.

And it connects with a bigger idea: We went too far with our food processing, and we need to find a better balance between the needs of humans to be fed and live in a sustainable world.

The addition of Willie Nelson, a big part of FarmAid, is genius and charming.

Below, you can literally see how the sausage was made.

Director Johnny Kelly and his production team break down the elaborate process that went into creating the stop-motion animation.