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I’ve met a friend for lunch a few days back and we talked about everything: work, life, potholes, Dodgers and family. At one point he looked at me and said: “You’re so lucky. You’re traveling to all these amazing places, you explore new cultures, you have it all.”

He is right.

Just in the last year, I went to Dubai twice, Singapore, Amsterdam, Hamburg, London and Mumbai to develop my business. A muezzin woke me up a few days to call his followers for the morning prayer. I ate the best sushi of my life at 5 am in Tokyo at the local fish market. I was privileged to get a private tour of Burj Al Arab, the only 7-star hotel in the world. I led a workshop with much brighter marketers than me in Amsterdam. I explored one of the most beautiful botanical gardens in the world.

Yes, I’m blessed. And I’m grateful.

What’s missing from all of this is the dark side. The non-unicorn world. The tediousness of traveling, developing business, forming new connections.

What’s missing are the sleepless nights in hotel rooms because of jet lag, missing your family and being 10,000 miles away from anyone you know and love.

What’s missing are the nights in airport lounges, the feeling of being disconnected, the desperate search for a WiFi signal to see your family for 1 minute on Skype.

Yes, I exchanged job security, more time with my family and friends and predictability for this. I’m glad I did. I never felt I had a choice. But it doesn’t mean it’s all beautiful flowers, unicorns and hand-fed grapes.

Social platforms encourage constant judging

Constant judging leaves us with the feeling of being mediocre. You look at the Facebook posts/images of your friends and you start to think: What’s wrong with me? Why am I not flying business class? Why am still living in this small house? How come we’re not going on a great trip like theirs?

These false perceptions absorb us in the vicious cycle of comparison with friends, family and these others we barely remember. (Oh, but they are my friend, right?)

Soon, we’re starting to compare cars, restaurant visits, vacation plans. I wonder how many people are planning vacations now to impress their Facebook friends: “Oh, why would you go to Amsterdam? Everybody’s been there. We went to Sarajevo. So cool.” You look at their pictures and think: “Yeah, why didn’t we go to Sarajevo?” Booking your next trip to Beirut.

Social Media has given access to envy and increased our tendency to judge.

We get this constant stream of success stories: A baby here, a new job there, a great restaurant experience, oh, this hotel is the best, what an anniversary present, more children, more travel, new car, new encounters.

The fact that somebody is enjoying a great night out, just went to an exotic place or goes to a concert may appear immediately important to us now, but such perceptions are short-sighted and should never drive us to say: “You are so lucky.”

Nobody posts their worries, illnesses, loss of love and troubles on social platforms. If I were to give you an honest blow by blow account of my life, you may not want to put on my shoes. And I wouldn’t want to put on your shoes even though I would have liked to join you on your latest travel. (Can I bring my family?)

When my parents died, I posted 2 updates about their demise. In the same time span, I posted 100 updates about social platforms. What do you think is more important to me?

Don’t judge a book by its cover