This is not the only business that offers this service. Here, here, here and here are more.

All these people should win the marketer of the year award.

Being helpful in hard times pays off in the long run.

Remember Hyundai’s buy-back program? Look at them now: One of the few automotive companies growing dramatically each month.

Helping out people in need not only buys you loyalty for the rest of their lives. It also buys you the goodwill of the rest of your customers. They will be happy to frequent your business and spread positive feelings across their social graph.

Don’t let the fear of abuse keep you away from implementing an idea like this. The super-majority of people are good, decent people. And the dividends will outweigh the abuse of a few. I’ll guarantee it.