My dentist’s office is in Beverly Hills and once the torture is over, I always grab a Spanish latte at Urth Caffe.The place is with filled Kardashian copies: The hair, the bag, the clothes. It’s a rather sad scene.

Too many people copy. Brands copy from other brands. People copy from other people.

A copy can never be the original

In trying to be something or somebody else, you will always fail. I mean, ALWAYS. You just can’t be somebody that you are not. I will never be Brad Pitt, Nouriel Roubini or Aaron Rodgers. I will always be Uwe Hook.

Your brand will never be Apple, Zappos or Google.

It’s important to learn from others. Learning is not copying. Learning is about improving your own qualities and attributes.

To succeed, you need to be true to yourself.