What’s the difference between a Starbucks shop around the corner and your local coffee joint?
Personality.
Well-run, small businesses have personality. Large companies often lack that competitive advantage. Large companies replace that with a brand. Large companies are also not social organizations, that’s why they have massive problems integrating social throughout the organization. Big brands will learn over time and advanced brands will transform into a social business.
Small businesses are already social businesses.
When you are a small business, stop with the Social Media already. You don’t need to copy tactics of big brands or try mimick their behavior on social platforms. Rather, build relationships. Be yourself. Use the platforms to amplify your personality.
Stand out by being yourself.
uwehook 
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