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You can now listen to the best Steve Jobs interviews on iTunes. You can buy his biography. There’s no Mark Zuckerberg biography yet but I’m sure it’s in the making. Google his name and you get 216 million links: lessons learned from Mark Zuckerberg, how to change the world according to Mark Zuckerberg, how to be the next Mark Zuckerberg.

Both names have become a codeword for the truly gifted exception, the outlier freak for whom traditional rules don’t apply.

Steve isn’t Steve Jobs. And Mark is not Mark Zuckerberg.

There was no magical event that created these superstars out of amazing strands of DNA. Steve Jobs was successful because of a million small choices, not because he was a genius with magical skills. Mark Zuckerberg created the social network machine we call Facebook because of a million small choices, not because he was a genius with magical skills.

You’re not the next Steve Jobs because you don’t make the difficult choices. If you do, someone might write a biography about you.