Average is terrible for the soul. We have average all around is.

We are surrounded by average. Wading in it. The world tries to submerge us in average.

Are you willing to be radical?

People love radical. They admire radical.

They buy radical.

Average got us to this point. Average won’t get us further.

You can build better programmatic pipes, develop better targeting tactics, create a new, fancy algorithm.

It won’t get you further.

Dismiss anything average.

Create something radical.

Or nobody will care.

Nothing else is worth the effort of moving our eyes over to look at it.