79169088484e7f32ffbeded63c46da28

In the short-term, selfish marketing pays off but it catches up with you quickly. ROI decreases over time, panic sets in, agencies are being changed, management and the ROI continues to drop.

All these data points won’t tell you the real story: If your product/service/tactic only helps you but not the customer, they won’t engage, convert and care.

In the beginning, you found the customers that aligned with your selfish needs. You are better off stop looking for the few remaining customers that overlap with your selfish needs. Instead, focus on being of service.