Archives for posts with tag: age of strife

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Quick: What’s the #1 movie for the last 2 weekends? Breaking Dawn Part 1.

The Top 3 Billboard songs?  Rihanna’s “We found love.”, LMFAO’s “Sexy and I know it.” and Adele’s “Someone like you.” (With these insightful lyrics: “Sometimes it lasts in love but sometimes it hurts instead.”)

Top TV shows: Football and Dancing with the Stars.

Escapism everywhere

This shouldn’t surprise anyone. While I’m writing this, economists and pundits warn that the breakup of the Eurozone is upon us, the Arab spring turns into an apocalyptic event and even NBA players had to cave in to avert economic distress. All that on top of jobless levels stuck at 9% – in reality much, much higher – and almost 50 million Americans living in poverty.

We long for the certainties of the 50s and 60s when good jobs were everywhere, men were still men, and our world consisted of white-picket fences. (Conveniently forgetting the rampant racism and sexism. Oh well.) It started with Mad Men and extended to Pan Am and other shows glorifying good old times. TV storytellers and screenwriters instinctually feel the need of people to be removed from the grim reality. It’s everywhere: TMZ, movies, books (fantasy, vampires, zombies). Our whole culture seems to be focused on escaping.

Occupy Wall Street is the ultimate escapist movement

Just look at the grievances of the Occupy Los Angeles assembly:

“1. A moratorium on all foreclosures in the City of Los Angeles. The City of Los Angeles to divest from all major banks, and money to be removed from politics.

4. Los Angeles to be declared a sanctuary city for the undocumented, deportations to be discontinued and cooperation with immigration authorities to be ended – including the turning in of arrestees’ names to immigration authorities.

9. No cutbacks in city services or attacks on the wages, work conditions and pensions of city employees.”

Anybody with any fiscal responsibility bone in his body has to laugh at these demands. Changing the world and transforming society requires more than just enduring the hardship of occupying a small strip of land, living in a tent on a cold surface. It requires hard work, tough decisions and getting hands really, really dirty. Just demanding things and hoping for the rest is the answer of an escapist mindset. Alluring to some, ineffective for the rest of the world.

Brands have bought into the escapist mindset

As Albert Einstein famously said: “Insanity – doing the same thing over and over again and expecting different results.” Resulting in the advent of coupons, Groupon, extension of Black Friday hours and moving the yearly holiday sale for automobiles from December to November. More access, more hours, more opportunities, more consumerism.

The bitter reality is that customer behavior and mindset has changed for good. But brands still believe they live in 2005 when credit was easy, no real unemployment littered the country and we felt like we had the key to the world. People have changed. They are scared. Fearful. Anxious. And they long for real leadership.

From escapism to activism

40 years ago, the punk rock movement began in Britain when economic depression trapped the working-class youth into believing they had nothing to gain in life. Stranded, this group began a subculture of protest, the musical style typically consisting of hard fast rock, with lyrical messages varying from the political to the nihilistic. Grand Master Flash published one of the most influential Hip Hop songs (“The Message”) in 1982, at the peak of that recession.

While the Depression featured a lot of escapist culture (explosion of the exuberant jazz culture and the emergence of Superman in 1938), Steinbeck’s “The Grapes of Wrath” explored the hard times of the poor and out of work. Bing Crosby’s “Brother, can you spare a dime” was a huge hit in the 30’s and people reverted back to simpler times, like The Lone Ranger, when problems could be solved with guns and a strong whisky.

We are entering the age of strife. As I wrote before:

“We’ve entered an intermediate period of civil strife, cultism, ineffective leadership and a bureaucratic apparatus that’s only beholden to itself, funding itself despite the labor of the working. We have a bureaucracy that is removed from the people and ineffective in leading. We also a have a de facto dynasty with all these massive corporations that essentially own the government because they can buy it. That creates the basis for much of the social strife we’re going to see because we’re facing a structural problem, imminent shocks and shifts in the world system, and the nature of the global economy itself. Inherent and self-reinforcing inequalities and concentration of wealth in a society that was based on an egalitarian principle will lead to massive dislocations.”

It will never be 2005 again. This is not a recession, this is not a pothole. The current crisis, this is a fundamental dislocation. Our current institutions will not provide real solutions. They are good for band-aids, not for solving the problem ahead of us. All of us need to change the world through innovative ideas and a transformative mindset.

What brands should do

Brands need to take their head out of the escapist sand. It might work short-term, it will lead to failure in the long-term. Our future will not look like the past. The past was based on the model of industrial production; the new model will be based on a globalized, collaborative information model. It can’t be about more stuff and pure growth. It has to be about being better, kinder, lovelier and inspiring. It can’t be about targeting consumers, it has to be about collaborating with all of our stakeholders. Brands have to stop asking what this society can do for them, how they can get even better breaks. Brands have to ask what they can do for society. How they can help Contribute. Be part of a bigger cause.

Brands have to become collaboration hubs of passion, enthusiasm and openness to see the world with different eyes and change it through their collaborative ideas.

Just like the Eurozone, brands have to make a tough decision: Either adjust. Or perish.

Danger Innovation Zone Sign

strife

  1. vigorous or bitter conflict, discord, or antagonism: to be at strife.

  2. a quarrel, struggle, or clash: armed strife

  3. competition or rivalry: the strife of the marketplace

Definition by Dictionary.com

50 years ago, JFK asked the nation to send a man to the moon.

2 days ago, the last Space Shuttle mission launched.

50 years between both events. 50 years that have transformed the United States for good.

50 years ago, we, the people, had a solid contract with the government and institutions. We believed in serving for the common good, for a better nation and, yes, for a government. We were able to pull off the Apollo 11 miracle. And we felt it was our responsibility to help disadvantaged fellow citizen through laws, government programs and subsidies. That contract was signed by the people, the government and, yes, corporations.

Fast forward 50 years and the US is a different country. The government is about to exit manned space exploration, handing over the rockets to private companies. Distrust in government has never been higher, the comfort level with our overall system never been lower and the pile of problems on our doorstep never been more overwhelming: Unemployment, debt levels, financial crisis, climate change, 3 wars, a rapidly deteriorating infrastructure, unsustainable fiscal realities on all government levels.

Our leadership resembles an anemic ruling class, almost like an in-bred monarchy that never leaves the palace. The dynamic leadership in terms of wealth, power and authority has migrated to large corporations. These enterprises take the most promising talent and ask them to join the elite class to live off society and give nothing back. Even worse: They have the audacity to ask for subsidies from the government, holding states or federal government hostage. The strength of leadership is selfishly invested in these small principalities (Think about Disney: they are a principality like Liechtenstein). The old, compact nation state where you have the government and people in a joint effort has completely fallen apart and is about to disappear.

The age of strife

The United States just entered a period where the nation will be more insular and inward-looking, where crisis is imminent, and crisis has new dimensions that encompasses climate change, energy shocks, financial panic and a tremendous economic reordering. We haven’t even begun to understand the unimagineable transformation our economic system will undergo in the decades to come. We have started to build a society that can produce services and products with much less labor:

  • Any human driving jobs (truck, bus, cab) will be eliminated and replaced by machines.
  • Most manufacturing will be done by machines.
  • Educational institutions (especially colleges) will have to change, eliminate tenure and reform the whole crumbling system. The ubiquity of technology might make physical campuses obsolete.
  • The financial system will be run (It is already, isn’t it?) by computers.

The list could go on and on. What will happen to these millions of people without a job and needed skills?

Even worse, this might put us in a situation where we revert back to being an aristocratic society. The vast majority will be working in the service industry while a tiny aristocracy of money elites are being able to live off the world and the serving class. The narrative of the United States of America was based on egalitarian expectations. These egalitarians expectations are crumbling in front of our eyes.

We’ve entered an intermediate period of civil strife, cultism, ineffective leadership and a bureaucratic apparatus that’s only beholden to itself, funding itself despite the labor of the working. We have a bureaucracy that is removed from the people and ineffective in leading. We also a have a de facto dynasty with all these massive corporations that essentially own the government because they can buy it. That creates the basis for much of the social strife we’re going to see because we’re facing a structural problem, imminent shocks and shifts in the world system, and the nature of the global economy itself. Inherent and self-reinforcing inequalities and concentration of wealth in a society that was based on an egalitarian principle will lead to massive dislocations.

Two options

The glass is either half full or half empty. Depends on your point of view.

Half empty

In the period of strife that we just entered  and the way we come out, we may find ourselves in a much more elitist society, with a highly impoverished majority and a very different kind of social order and system. That is the fear we should feel while we enter the age of strife. We will continue to prop up failing institutions, finance a legacy model of economic production that drove us to this point but lost its tires in 2008, and is now hubbling along on the rims. Political institutions will remain calcified and unable to deal with the demise of industrial revolution institutions. The gap between institutions and people will continue to grow, leading to civil unrest and political extremism. The Internet will speed up this process by eliminating millions of well-paying jobs and diminish the middle class to a minute minority. Ultimately, we will become a two-class society, closing the loop the US started in 1776.

Since I live in Los Angeles, here’s the Hollywood version: “Escape to New York” meets “Gladiator” meets “Terminator”.

This is the linear future. Meaning, if we continue on the current path, we will end up in a scary world. It’s a world where stability has been replaced by constant shocks and uproars to the system.

But, there’s an alternative.

Half full

We might experience a wonderful flowering.

Think 18th Dynasty in Egypt: After decades of wars and uproars, Amenbotep III, the ninth king of the 18th dynasty, had a long peaceful reign of 40 years. It was marked by unprecedented wealth, cultural creativity, internal strength, and prominence in the ancient world. Magnificent temples were constructed and decorated throughout the land.

Think Europe in the 20’s and early 30’s: After a devastating World War, normalcy returned to politics, jazz music blossomed, the flapper redefined modern womanhood, Art Deco peaked. The era was further distinguished by several inventions and discoveries of far-reaching importance, unprecedented industrialgrowth, accelerated consumer demand and aspirations, and significant changes in lifestyle and culture.

We have been here before.

We’ve entered ages of strife before. And we succeeded.

What to do.

One thing is sure: It will never be 2008 again. Stop hoping this is just a recession, something temporary. This is a revolution, this is fundamental dislocation. Stop kidding yourself.

Don’t expect any solutions from current institutions or political parties: No tax cut, no subsidy, no government program will change the path. Only you can. With innovative ideas and a transformative mindset.

Most importantly, don’t ask what this society can do for you. Ask what you can do for this society. We’re in a perilous situation. We need your passion, your enthusiasm and your openness to see the world with different eyes and change it through your ideas.

I’ll leave you with the (almost) closing words of Umair Haque of his book “The New Capitalist Manifesto – Building a disruptively better business.

“By hardwiring an interdependent world’s often invisible, but very real, human, social, public, and environmental costs and benefits into the heart of management; by giving back the benefits that are borrowed from, and taking back the costs that are shifted to people, communities, society, future generations, and the natural world: their new institutions are beginning to destroy less, to create more. Constructive capitalists are stepping toward a worthier capitalism: one that yields more authentic, sustainable, meaningful value for every dollar, rupee or renminbi spent.”