Archives for posts with tag: Black Friday


Your money makes a difference. Any purchasing decision has an impact. If you decide to buy a latte at a big corporation store, you take away $4 from your local coffee shop. When you buy shoe laces at Target, your local shoe store loses a few bucks of business. Your local wine shop could use the $30 you’re going to spend on wine this weekend.

Here are a few ideas for Black Friday:

– Don’t go shopping today. Go tomorrow at “Small Business Saturday”. Patronize your local business and give them an opportunity to survive and prosper. They help create a lively community. You should be part of it.

– Even better: Do you own an American Express card and a smartphone? Download the Foursquare application, sync your account with your American Express card and spend at least $25 at a local merchant. Check-in with the mobile app and get $25 of credit, courtesy of American Express. Here are the details.

– Stay away from gift cards. Brands profit a lot from it (because many are never used) and you look thoughtless. Instead, donate money and give your loved ones the option to donate to the cause closest to their heart. It’s a very empowering experience.

– If times are rough, a good hug will always do.


Let me get on my soapbox: Black Friday is a ridiculous ritual.

Off the soapbox.

People have a lot of power in their wallet. We often forget that fact when we chase the best deal, the cheapest service, the next thing we really don’t need. You have a choice, you can stand in line like a mindless consumer of the past or change the world with your wallet. One purchase at a time.

Why not:

  • Supporting your local community by purchasing all your Christmas gifts in small shops close to your home?
  • Fund an innovative project that is close to your heart?
  • Change lives of the neediest people in the world?
  • Save lives by providing healthy water?
  • Give away books to your local library, the backbone of many communities? They¬†certainly need it.
  • Invest your hard-earned money in a micro-loan, supporting global entrepreneurs?
  • Invest into your mind by reading a good book? Here are three suggestions.
  • Spend the day with your family? Reading a book, talking, cooking together.

I’m sure you can come up with many more ideas that transform the Black Friday hole of consumption into a golden opportunity of making the world a better place.