Archives for posts with tag: books

Books are not dead, they just come alive at night.

While we get sucked into the Kindle world, we will always enjoy the pleasures of paper.

This superb short film, create by Sean Ohlenkamp, is set in the Toronot bookshop Type. Books come alive after a shopkeeper leaves for the night.

Is it so hard to imagine that books are alive with characters and places and adventures that they can’t help but come to life at night?

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The world is filled with advice how to seduce people. How to seduce to find a partner, seduce people to buy your stuff, seduce them to like you. Magazines are filled with advice, book shelves littered with publications that will give you that one advice that will change your life forever.

Marketers should be the masters of seduction. That’s their main objective. The one lesson about seduction you learn very early (mostly as a teenager): It only works when the other person is open to your seduction, ready for your “pitch” and willing to contribute on some level.

It is impossible to seduce a girl when she’s deeply in love with somebody else. It is impossible to seduce a conservative person with your progressive fantasy. You can’t seduce an avid non-smoker in trying our your cigarettes. You need to find the right people who are open to your seduction.

Some people were seduced by Obama. Many ignored him. Or hated him. It had nothing to do with his message, or his person. They just weren’t ready to open themselves up to his message. Just like the Windows phone will never be a big hit with Apple fanboys. Or Hyundai with drivers who admire German engineering.

Makes me wonder…

Why do marketers continue to treat everyone the same, please everyone, be admired by everyone, find the key to everyone’s heart?

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Books used to mean something.

Ulysses.

Faust.

War & Peace.

The Bible.

Books used to be on a shelf. Readily available to grab them, quote them.

You could walk into the house of a stranger and determine quickly their taste and their place in the cultural universe.

When you bought a book, you bought eternity.

This content will be valid until the end of time.

“The art of loving.”

“How to win friends and influence people.”

Classics.

I can grab them today, open one page and learn a lot from it.

These were books.

They can stand the test of time.

Chris Brogan is in the middle of writing a book about Google+

Google+ launched 6 weeks ago.

He wrote the book in 6 weeks.(Still working on it.)

You can buy it in November.

It’s about Google+ for business.

Don’t mind that Google+ for business hasn’t even launched yet.

I think it’s an interesting, business-savvy idea.

We all know his book will be outdated by the time it’s published.

That’s a given.

The book is just a sideshow.

The real money is in upselling.

Buyers get access to a Chris Brogan-curated site for marketing on Google+.

They can share.

They can ask Chris.

Smart.

Good income by sharing valuable insights.

(This is just my assumption. Chris Brogan hasn’t announced any of this, besides the book.)

Many people don’t agree with my assessment

Rich Harris writes on his ZDNet blog:

In all honesty I interpreted Chris’ move as an attempt at guaranteeing one’s relevance as an author in an industry that lives, breathes and thrives on the premise of breaking news. Trying to write a book about a relationship that hasn’t even happened yet (Google+ and business) is ludicrous. When the platform actually launches it’s imperative that we have at the bare minimum six months of data to work with, case studies, conferences, discussions and real world examples. Then and only then would it be possible to create a book of real substance.

My biggest problem with what Chris did here is that social media already gets a bad rap from skeptics and seasoned business people alike who are still trying to understand its value outside of just being an individual’s personal brand popularity contest. When I see announcements like this I cringe as the perpetuation of rolling eyes and skepticism about social media viability continues.

This is the kind of thing I had hoped someone in Brogan’s position would never do. Sigh.”

Rich makes good points.

If you believe the book is the center piece.

If it is, Rich is right.

If it’s not, he didn’t see the whole picture.

Time will tell.

Still, what does this mean for the future of books?

Have books become side shows to other business ventures?

In some cases, yes.

And they should.

Some books are just fast food material.

It tastes good when it’s fresh.

But you wouldn’t touch it 20 minutes later.

The half-life of books is decreasing rapidly.

Why would you buy a book about Twitter marketing that was published in 2009?

Why would you buy a book about investing written in 2009?

Fast food books will increase in numbers over the years.

It will be a very competitive market.

I’m sure other writers are working on a Google+ book as we speak.

And nobody will care about the book in a few months.

The digitization of books made it so much easier to create fast food.

That’s not a bad thing.

It just is.

There will be fast food books. And memorable books.

The fast food book market is expanding rapidly.

There will be a race to the bottom.

The commoditization of books.

Faster, cheaper, emptier.

And there will be memorable books.

Books that stand the test of time.

Ulysses.

War & Peace.

My prediction: In 20 years, you’ll walk into the house of a stranger and you will still be able to understand their place in the cultural universe quickly.

There will be fast food books people will consume. They’ll be hidden in a digital device.

Your social graph can see them. Nobody else.

And there will be books people want to display.

Because they define who they are.

They define their personal brand.

There will be books and books.

We just have to find a name for the fast food books.

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This post appeared first on Jack Myers’ MediaBizBloggers site.

These writers put their heart and soul into their book. And changed the way I look at the world, how I see myself and transformed the way I work. As a thank you, please see my recommendations below. (No affiliate links)

The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity

Richard Florida reminds us to consider the current recession as a moment of transformative upheaval (like the Great Depression) “when new technologies and technological systems arise, when the economy is recast and society remade, and when the places where we live and work change to suit new needs” While I find, Richard Florida often doesn’t go deep enough in his analysis (based also on the fact we’re in the middle of another Great Reset), it’s a great reminder that this current crisis is not just another recession. It’s a paradigm shift of global proportions.

Empowered: Unleash Your Employee, Energize Your Customer, and Transform Your Business

As a follow-up to the Social Media bible Groundswell, Empowered discusses how employees with great ideas should be encouraged to innovate and transform your business to better serve customers. Josh Bernoff bases his book on the idea that service is the new marketing and asks managers to work with employee innovators (called HEROs by the author) to spread the positive word about your business through their own channels. A great introduction for people to move their organization from using Social Media as a media channel to transforming your enterprise to a Social business.

Linchpin: Are You Indispensable?

Did you know you’re an artist? You better believe it, work like an artist and stop being a cog in an organization or you will become obsolete. Linchpin is by far Seth Godin’s most passionate and mature book, encouraging people to become emotional workers. This book will make you look at yourself and the work you are doing. And it will challenge you to finally make the leap to become a linchpin yourself. Come on, take the leap. Buy the book. Become an artist. Do the sacrifice and create emotional work. It’s your choice. It’s hard work. It can be a burden. And it will be the most rewarding thing you’ve ever done.