Archives for posts with tag: clay shirky

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Millions of people before us have worked to explore the world, learn and educate us. Scientists  worked long hours to find an answer. Physicists tried to help us to understand the world around us better. Economists have done their best to gain significant understanding about the long-term impact of our short-term decisions. Historians want us to learn from the past. Marketers failed, succeeded just to fail miserably again.

Who are we, then, to dismiss them? To make up facts? To create realities? To make others belive that science is matter of opinion, something we can skip for leisure? How can you work in the marketing world when you don’t know about David Ogilvy, Clay Shirky, Jaron Lanier, Doc Searls or Lester Wunderman?

You need to know the rules before you break the rules.

You need to know everything in your field of expertise before you start to criticize and tear down their ideas. While it seems sometimes impossible to keep up with the information streams, we owe it to ourselves, our clients and our team to learn and know everything you can. Only then are you capable of breaking the rules and creating your own destiny.

How to succeed in the next decade

My presentation at the iMedia Agency Summit at the beautiful Arizona  Biltmore focused on the changing agency landscape and how everyone of us has to adapt and change to succeed in the future.
Jodi Harris wrote a comprehensive overview of the presentation and embedded slideshow should give you a better feel for the emotion that I wanted to convey.
A last thought:
Change is hard. Whole industries are relying on this insight: Weight Watchers, Nicorette, just to name two companies. We say we want to be fit, don’t go to the gym and watch that reality show instead. We want to learn everything there is but we never read that important book your best friend recommended.
Seth Godin calls this the lizard brain, some others the resistance, I call it the negative voice in your head. That voice tells you to be careful, to take it slow, to compromise. It tells you to focus on the easy things first, do the Twitter update, the Facebook interaction, another spreadsheet, another memo before you create something real valuable. The voice in your head is responsible for lengthy meetings, mediocre products, the constant rationalization of everything your company and you yourself produces.
This voice never goes away. It might be a combination of your parents, teachers, friends, books you read and other media you consumed. Your job is to quiet that voice down. And focus on the things you really believe in. It’s a daily effort. Because the voice wants to be heard. But it’s your choice to listen to it and stay in the comfort zone. Or tune it out and change the world.
Below a list of books I mentioned in my presentation (no affiliate links):