Archives for posts with tag: josh bernoff
How to succeed in the next decade

My presentation at the iMedia Agency Summit at the beautiful Arizona  Biltmore focused on the changing agency landscape and how everyone of us has to adapt and change to succeed in the future.
Jodi Harris wrote a comprehensive overview of the presentation and embedded slideshow should give you a better feel for the emotion that I wanted to convey.
A last thought:
Change is hard. Whole industries are relying on this insight: Weight Watchers, Nicorette, just to name two companies. We say we want to be fit, don’t go to the gym and watch that reality show instead. We want to learn everything there is but we never read that important book your best friend recommended.
Seth Godin calls this the lizard brain, some others the resistance, I call it the negative voice in your head. That voice tells you to be careful, to take it slow, to compromise. It tells you to focus on the easy things first, do the Twitter update, the Facebook interaction, another spreadsheet, another memo before you create something real valuable. The voice in your head is responsible for lengthy meetings, mediocre products, the constant rationalization of everything your company and you yourself produces.
This voice never goes away. It might be a combination of your parents, teachers, friends, books you read and other media you consumed. Your job is to quiet that voice down. And focus on the things you really believe in. It’s a daily effort. Because the voice wants to be heard. But it’s your choice to listen to it and stay in the comfort zone. Or tune it out and change the world.
Below a list of books I mentioned in my presentation (no affiliate links):

188c1dc41762e569fb6818d06347290400ec142b_m

This post appeared first on Jack Myers’ MediaBizBloggers site.

These writers put their heart and soul into their book. And changed the way I look at the world, how I see myself and transformed the way I work. As a thank you, please see my recommendations below. (No affiliate links)

The Great Reset: How New Ways of Living and Working Drive Post-Crash Prosperity

Richard Florida reminds us to consider the current recession as a moment of transformative upheaval (like the Great Depression) “when new technologies and technological systems arise, when the economy is recast and society remade, and when the places where we live and work change to suit new needs” While I find, Richard Florida often doesn’t go deep enough in his analysis (based also on the fact we’re in the middle of another Great Reset), it’s a great reminder that this current crisis is not just another recession. It’s a paradigm shift of global proportions.

Empowered: Unleash Your Employee, Energize Your Customer, and Transform Your Business

As a follow-up to the Social Media bible Groundswell, Empowered discusses how employees with great ideas should be encouraged to innovate and transform your business to better serve customers. Josh Bernoff bases his book on the idea that service is the new marketing and asks managers to work with employee innovators (called HEROs by the author) to spread the positive word about your business through their own channels. A great introduction for people to move their organization from using Social Media as a media channel to transforming your enterprise to a Social business.

Linchpin: Are You Indispensable?

Did you know you’re an artist? You better believe it, work like an artist and stop being a cog in an organization or you will become obsolete. Linchpin is by far Seth Godin’s most passionate and mature book, encouraging people to become emotional workers. This book will make you look at yourself and the work you are doing. And it will challenge you to finally make the leap to become a linchpin yourself. Come on, take the leap. Buy the book. Become an artist. Do the sacrifice and create emotional work. It’s your choice. It’s hard work. It can be a burden. And it will be the most rewarding thing you’ve ever done.