In yesterday’s post, I talked about how advertising has to become more inspirational. Calling it coincidence or luck, I encountered above inspiring example last night.

Visiting Amsterdam for a few days, I’ve seen a lot of print/display ads and billboards announcing the new H&M flagship store in Amsterdam. Nothing made me stop and consider visiting the store. But above video installation just made everybody stop in their tracks and look. Muse created such an amazing video experience, it wasn’t clear for a while if we’re looking at art or advertising as art. In the end, it doesn’t matter. H&M and Muse put a smile on my face and made Amsterdam even more magic. If you think advertising can’t be inspirational, just watch the video.