Social Commerce (July 2011)

A few highlights:
  • F-Commerce is real. Some predict that 10-15% of total customer spending will be funneled through social sites in the next five years.
  • Some brands placed their whole store on Facebook but most brands are dipping a toe into F-commerce with limited time or limited-edition sales.
  • F-Commerce might take off quickly for “high-consideration goods” (Electronics, Sporting Goods and Baby Gear).
  • Common Facebook privacy concerns might throttle growth.
  • Overlaying the social graph on e-commerce is an emerging trend.
  • Hyper-personalization based on social expressions is a desirable feature.
  • Brands have to walk a fine line between refining the experience to be even more relevant at the same time ensuring consumers feel their information is safe and secure.
  • Retailers are beginning to overlay the social graph at brick-and-mortar locations.

Explore the presentation and the in-depth report. Well worth your time.