Archives for posts with tag: sharing


The early stages of the digital revolution was led by programmers and computer scientists. One of the most important outcome of the last years was replacing the need for privacy with the need for visibility. While this exchange has many benefits, it doesn’t help people to develop original thoughts.

I’m not handwringing or whining about this outcome, but I believe we’ve gone too far. The visibility and connectivity bubble is about to deflate and we’re about to enter the age of digital enlightenment. Programmers and computer scientists will continue to be an important force in the digital revolution; leadership will come from thinkers, intellectuals, artists and storytellers. These people are driven by an emerging vision that’s much more individualistic, centered around humanity, intimacy and, yes, feelings instead of connecting the world into a data-driven monster.

Sharing has become a robot-like behavior

More and more people retweet links without even reading them. Check-ins on Foursquare have become bot-like behavior, Facebook should change its brand color to pink: it’s a unicorn world. Meaningful conversations are uncommon on any of our favorite platforms. The whole idea of conversations has turned into a huge echo chamber, filled with people backslapping each other: You think like us and you’ll be part of us.

The Web will gain in importance over time: Our kids will live on it, learn from it, get most of their information from it. I’m not interested to see our future grow up in a virtual echo chamber where being more equal than anybody else is being rewarded.

The mindful Web

There’s a reason why people need to take a sabbatical from the web. It’s exhausting to exist in the echo chamber, being reactive and celebratory. Once in a while we need to take some time to think.

Who said it has to be that way? Shouldn’t we design technology that makes us much smarter, supports constructive dialogue, filled with quality content and intimacy? Less immediate gamification gratification, more different points of views.

We see the beginnings of this new age: Brainpickings, Cowbird, Twenty@. We’ll see if any of these will pan out but as long as we’re trending towards a more balanced digital world, we’re going to continue to see brighter lights. A digital world that teaches us, just like we learned to respond. And marketers, as the Zeitgeist amplifiers, will play their part by intensifying the new habits and behaviors.


This post appeared first on Jack Myers’ MediaBizBlogger site.

1. No more “This is the year of mobile.” 2010 was the year of mobile.

2. Privacy is not dead. People might not care that much about privacy. But Washington does. Just like the banks, we weren’t able to regulate ourselves or trim at least the excesses.

3. The noise is deafening. We need more signals.

4. It’s not about what you know. It’s about what you share.

5. Location at its current state is overhyped. Future location platforms/tools are under hyped.

6. Own your own domain. Don’t buy into the notion that being on Facebook is more important than developing your own content on your own platform.

7. Most people that recommend bright, shiny objects (Groupon, Foursquare, etc.) never used the platform/tools and just hype it because everybody else hypes it.

8. Media people are just like the rest of the population: They never click on banners.

9. Quora is powerful. Explore it.

10. Getting out of the advertising echo chamber is essential to understand the future of media and marketing.

11. Ever heard of VRM? You should. It’s just a Google query away.

12. I’m an idiot. That’s a perfect place to start from. When I’m open to the fact that there’s much to be learned. That my first answer is not the right answer. And, definitely not the best one.

13. You are what you consume. That goes for food, good wine and cheap blogs. Make sure to digest only the best. It will make you a better person.

13 ½. The Dodgers suck (Well, I knew that since they never delivered a World Series since I moved to Los Angeles in 1996)

13 ¾ Travel is under-rated. I knew that, too. But I wanted to put this on the list in case I’m ever tempted to say no to a trip.