Archives for posts with tag: smartphone

Good aggregation of data by Esteban. Below are a few notes:

– Ranked by growth, India (51.7%) and Indonesia (51.6%) are the Top 5 social networking countries, followed by India, Mexico and Brazil.

– Only 16% of Facebook “fans” see posts. Make sure that is communicated to stakeholders when you report your Facebook reach.

– U.S. Social Media ad spending to reach $9.8 billion by 2016, challenging traditional advertising and threatening display ad growth.

– Google+ has 150 MM monthly active users after only 1 year, less of social network more of a SoLoMo layer.
– Since December 2011, YouTube views have dropped by 28% while YouTube tries to be a TV-like appointment viewing platform with their premium channels.
– 75% of U.S. Smartphone owners regularly use location-based services.
– Pinterest visits are slowing down, just like the number of users of FB Connect. A correction or a trend?
– “Social Business” shifting from buzzword to market reality.

At a marketing event in Phoenix, a few people mentioned to me they sleep with their phone. They hug it at night, like my daughter hugs her “blankie”, check messages throughout the night. Shouldn’t come as a surprise when 11% of those under 25 and 6% over 25 would check emails and social networks during sex, according to this report.

Now, I know times are tough. And everybody is a bit paranoid about losing their job or not being a top performer. But I don’t know anyone who wants to work for a boss who expects an answer to an email at 3am. And I don’t want to hear from my employees at 3am. I want them to sleep and get rest.

Are we becoming voluntary slaves to technology? Metropolis 2.0 with us staring at screens hoping for the email/Facebook/Twitter drug to give us the next kick? Is this the future of just a miserable existence?

Maybe you can find 10 minutes to watch above video. Nigel Marsh talks about work life balance and makes 4 good points. Things have gotten a bit out of control (I include myself here) and it’s time for us take control of our lives again. On their deathbed, no one ever said they wish they had hugged their smartphone more. Hug your loved ones instead. They really need it.