Archives for posts with tag: United States

I’ve been to Burning Man twice. And I will be back next year. As the Burning Man website says: “Trying to explain what Burning Man is to someone who has never been to the event is a bit like trying to explain what a particular color looks like to someone who is blind.”

It’s true.

Life is about experiences. That’s why I strongly believe people should travel more and spend less on stuff. That’s why I believe we should focus less on making money and more on collecting experiences.

Burning Man is a unique experience. Nothing compares to it. Nothing. That’s why you should go.

Why would you miss out on an experience that might change you forever?

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So many books, blog posts and articles have been written about leadership, internal culture and build the team you need for your business. I’ve been thinking about it for years, writing about it and trying to implement many of my findings in my own venture. It’s also very easy to talk about, debate with others and waste your time on it.

My kid has a busy schedule. She has to get up early in the morning to be in school on time, spend all day in school and then go to bed early evening. That doesn’t leave a lot of time for creating things, finding time to think and just be a kid. Over the last few months, she carved out time during the day to just create and think.

After breakfast, she demands half an hour just to play, create things and think. Same happens before she goes to bed.

Maybe it’s that easy:

Give your team the time and space to think and create.

When you look around at your business, is everybody just busy all the time? Does the busy work stifle thinking? How much better would your company perform if you actually give them the freedom to think things through and create based on their thinking?

Simple.

Powerful.

You just won’t attract the best builders in a command and control environment.

Set them free.

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KPCB Internet Trends (2011)

Advertising

While online advertising is booming, it’s still not on par with time investment by people per medium. Print is hugely overpriced, representing 8% of people’s time and 27% of ad spending. Contrast that to mobile: 8% of time spent and 0.5% of ad spending.

Content Creation

Content creation has become a commodity. Newspaper continues to decline while we experience the golden age of content aggregation.

Commerce

E-commerce now represents 8% of all retail commerce and will grow dramatically. Retailers beware: The #1 reason for customers to abandon the in-store purchase is because they found cheaper options online. #2 reason: They found a cheaper price at a different store.

Economy

We might muddle our way through it. Or the economy collapses. Nobody knows. This uncertainty is the biggest challenge for politicians, economist and people. Uncertainty might be the new normal.

Empowering people

More people have access to the wireless grid (85%) than electricity. Over 200 million farmers in India receive payments via mobile devices and they have become instrumental during disasters.

Globalization

While we talk in our echo chamber all day long about Amazon, Apple, Facebook and Google (and they remain global mega-leaders) Internet giants from China and Russia (Baidu, Tencent and Yandex) are catching up quickly.

Here’s an eye-opener: 81% of users of the top global Internet Properties are outside the U.S.

Identity

A big challenge for all of us: How will identify and authenticate the almost billion Facebook customers with the 1.4 billion mobile customers by 2012?

Innovation

The economy is down but U.S. mobile innovation is still the global leader: Made in the US-smartphone operating systems – Android, iOS and Windows Mobile – have increases market share from 5% in 2005 to 65% today.

Mobile

Mobile subscriber growth is more explosive than the initial Internet adoption, leaving TV adoption in the dust. Smartphone shipments have surpassed feature phone shipments.

Usability

Usability matters and it will become even more important over time to deliver complex services to people through a simple interface. The next revolution? Between your ears. Voice recognition, sound creation and sharing, and audio interfaces.

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As we all know and feel, America seems to be on the decline. GDP, education, infrastructure – misery all around.

Need further proof?

The recent Global Competitiveness Report from the World Economic Forum showed America slipping from 4th to 5th in the world.

When you consider the glass half empty, this decline is a permanent process.

When you consider the glass half full, this decline is a temporary dip. Something we can overcome by reinventing ourselves. Again.

The only way out is to dig deep into our creativity to maintain relevance in a shifting global landscape.

Unfortunately, new research coming out of Cornell, suggest our biggest stumbling block to be ourselves: Humans face massive challenges to accept creative ideas.

A few highlights from the Cornell paper:

– Because creative ideas are also new, they seem to give rise to uncertainty or even discomfort for others who depend on the tried-and-true way of doing things. To reduce uncertainty, subconsciously rejecting a creative idea may be easier than accepting it.

– Basically, everyone was evaluating an idea that their peers rated as being creative but the people who were feeling a sense of uncertainty were biased against the creative idea and favored the idea that is purely practical.

– “What we found is that people are perfectly willing to claim they want creative ideas but they can nevertheless hold a negative bias that causes them to reject creative ideas,” Goncalo wrote. “That’s what makes this so insidious for people who are trying to be creative [because] biases may lurk beneath the surface.”

To survive and, hopefully, thrive in a global economy, America needs to become the biggest supporter of creativity and creative people.

In any environment.

In anything we do.

Creativity has to become the mission of this country.

It has to be taught in school.

Rewarded in professional life.

Celebrated in each community.

Creativity shouldn’t be limited to a Creative Director.

An agency,

A division.

Something that’s cool or weird.

It should be a mandate in our society, part of what we are.

Creativity used to be a rare object.

The starving artist.

The weirdo.

The crazies.

We need to weave the weirdness and craziness into the fabric of our lives.

We are all creatives now.

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